Add urgency to your emails with 30 templates, your own fonts, pixel-level design control, four timer types, 54 languages, real-time analytics and fast delivery worldwide.
One deadline for everyone, a personal one for each subscriber, a date from your CRM, or a countdown that never runs out.
Counts down to one date and time for everyone, in every time zone. Use it for sales, launches, holidays and live events.
Each subscriber gets their own countdown. It starts at their first open or when the email is sent. Built for welcome series, abandoned carts, trials and other automated emails.
Pass the deadline in the timer URL with a merge tag, and each recipient sees the time left until their own date: renewals, bookings, appointments. Almost any date format works.
When it hits zero, it starts over. Set it up once for daily deals, weekly drops or "order by 2 PM for same-day shipping".
Links that change where they lead when the timer ends. Before the deadline, the button opens your offer. Afterwards, it opens any page you choose. The link also passes the time left to your landing page, so the page can show the same countdown as the email.
See howStart from the richest template library on the market, then adjust fonts, colors and labels to fit your brand.
Pick from 90+ built-in fonts or upload your brand font as a TTF file. Digits and labels can use different fonts.
Digits, labels and background in your palette, or a transparent background that blends into any email.
Rename every unit, pick from 54 languages, set label font, size, color and letter case, or hide labels.
The largest template library we know of: rings, blocks, flip cards, minimal text and 5 templates with animated transitions.
Show days, hours, minutes and seconds, or only the ones your campaign needs.
Place the timer on top of your own artwork, product photo or seasonal banner.
A colored outline around digits and labels keeps the numbers readable on busy backgrounds.
Digits don't just switch: they flip, fade, roll like an odometer or turn like a cube.
Advanced Options
Most timer tools stop at colors and font size. CountdownMail lets you tune spacing, borders, separators, labels and digits, and see every change in a live preview.
Open the editorOne timer can serve your whole international list. Labels come in 54 languages, and the language can follow each subscriber.
Add ?language=de to the timer URL, or fill it with a merge tag, and each subscriber sees labels in their own language. It works with all 54 languages.
Arabic, Hebrew and Persian labels are laid out right to left, the way native readers expect.
Dynamic timers and evergreen timers that start at send time understand almost any date format your platform sends, so you rarely need to reformat dates.
<img src="https://i.countdownmail.com/td.gif?language=de"
border="0" alt="countdownmail.com" />An email can be opened long after the deadline. Choose what it shows when the clock hits zero.
The timer stops at 00:00:00.
Swap the timer for your own text, like "This offer has ended".
Show any image instead: a new offer, a thank-you or a teaser.
Start the countdown again automatically.
Remove the timer from the email once the deadline passes.
Copy the code for your email platform, and use the same timer on your site.
Choose your email platform and copy the embed code with the right merge tags already in place. 28 platforms, from Mailchimp and Klaviyo to HubSpot, Braze and Kajabi.
Make the timer responsive, align it left, center or right, and switch on Retina mode for sharp numbers on high-density screens.
The timer is an image, so the same code works on your website, not only in email. Add it to a product page, a banner or a checkout.
A fixed date timer shows the same time on any page by itself. Evergreen and dynamic timers are personal, so they sync when a subscriber clicks through from your email: the Dynamic Link passes that subscriber's time left to your landing page, and the page continues their countdown. See how
Our optimized GIF renderer creates a fresh timer every second, and dozens of servers worldwide deliver it fast. Many timer services cache their images for one to five minutes, so the countdown can lag by that much. Ours is accurate at every open.
We serve timers from dozens of servers around the world, so they load fast wherever your subscribers open the email.
Our own GIF optimization makes files smaller and rendering faster. It also keeps our costs down, which is why our prices are among the lowest on the market.
Apple Mail on iOS 15+ caches images, so a reopened email can show a stale countdown. Hide the timer for Apple Mail users with one switch.
Real-time stats for marketers, team access for agencies, and an API for developers.
See opens the moment they happen, not an hour later. Daily history shows how each campaign performed.
Exclude your own office IPs so internal tests never use your credits.
Invite teammates, share timers and control who can do what with user permissions.
Create and update timers from your own app or workflow, with higher rate limits on bigger plans.
Building an integration? Read the API documentation.
We've been building email timers for 10 years. In that time we've added more options than any other timer tool, delivered over 25 billion timers and solved the problems 150,000+ customers ran into. Here's how that compares with a typical timer tool.
| Feature | CountdownMail | Typical timer tool |
|---|---|---|
| Templates | 30, including 5 with animated transitions | A handful of basic styles |
| Design control | Pixel-level Advanced Options | Font, color and size |
| Fonts | 90+ popular fonts, plus any TTF you upload | A short fixed list |
| Label languages | 54, fully editable | A few |
| Language per subscriber | One timer, language from the URL | A separate timer per language |
| Right-to-left languages | Yes | No |
| Recurring timers | Yes | No |
| After the deadline | 5 options | Zeros or one image |
| Apple Mail fix | Yes | No |
| Landing page sync | Same personal countdown on your page | No |
| Embed code | Ready-made for 28 platforms | Generic HTML |
| Analytics | Real-time | Often delayed by up to an hour |
| File size | Own GIF optimization, the lightest files | Standard GIF encoding |
| Delivery | Dozens of servers worldwide | Often a single region |
| Timer refresh | A fresh image every second | Cached for 1–5 minutes |
See what each plan includes on the pricing page.
Four types: a fixed date timer with one deadline for everyone, an evergreen timer that starts for each subscriber on their first open, a dynamic timer that takes its deadline from the URL, and a recurring timer that restarts on its own. Dynamic Links work with all of them.
Yes. Timers are animated images, so they work anywhere images display. We have tested Mailchimp, Klaviyo, HubSpot, ActiveCampaign and 30+ other platforms, and the builder generates the right embed code for yours.
You choose: keep zeros on screen, replace the timer with a message or an image, restart the countdown, or hide the timer entirely.
Start from 30 templates, set your colors, pick from 90+ popular fonts or upload your own TTF, and fine-tune spacing, borders, separators and labels in Advanced Options down to the pixel.
Instantly. Every open appears in your stats as it happens. Some timer services update their stats only once an hour.
Apple Mail Privacy Protection on iOS 15+ caches images. When someone reopens the email, they may see the countdown as it was the first time. Hiding the timer for Apple Mail users avoids that confusion.
Yes. Add a language parameter with a 2-letter code to the timer image URL, for example ?language=de, and fill it with a merge tag. One timer then shows labels in each subscriber's language. It works with all 54 languages.
Yes. Arabic, Hebrew and Persian labels are laid out right to left, the way readers of those languages expect.
Pick your email platform in the embed dialog and copy the ready-made snippet with the right merge tags. You can also make the timer responsive, align it left, center or right, and turn on Retina mode.
Yes. When a subscriber clicks a Dynamic Link, we pass the time left (cdm_seconds), the end time (cdm_end) and the timer code to your page. Show the same timer image or build your own countdown with a few lines of JavaScript.
Yes. Open the builder, pick a template and design your timer without an account. Sign up free when you want the embed code.
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