Adding a countdown timer in MailChimp

When creating emails in MailChimp, you can choose between using the drag-and-drop editor or coding your own template. The method for adding a countdown timer differs depending on which approach you take. In this guide, we'll walk you through the steps for both options, so you can easily add a timer to your email campaign no matter how you build it.

Adding a countdown timer using the drag-and-drop editor

  1. Create a countdown timer using CountdownMail timer editor and copy the timer embed code.
  2. Select the email template you want to enhance with the countdown timer.
  3. In MailChimp's email designer, find the HTML block. Drag this block to the section of your email where you want the timer to appear.
    Adding a countdown timer in MailChimp campaigns
  4. Paste the embed code for the countdown timer into the HTML block.
  5. Preview and test your email to ensure the timer looks appealing and functions correctly, capturing your audience's attention.
MailChimp countdown timers Drag-and-Drop-Editor

Adding a countdown timer into the "Code Your Own" template.

  1. Navigate to the Template step of the Campaign Builder, and click Code Your Own.
  2. Paste your timer embed code into the HTML content at the desired place of your email.
  3. Click the "Save" button to save the timer code you’ve just added.
MailChimp countdown timers Code Your Own template

Ready to boost your conversions?

Create a countdown timer in minutes and watch your engagement soar.